A website that gets a guest to Sunday.
Stonebridge is a fictional neighborhood church I created to show how I approach a church website redesign. The church, the people, and the details are made up. The process is the one I use.
- Church
- Stonebridge (fictional), about 250 people
- Service
- Website redesign
- Timeline
- About 6 weeks
- Package
- New site + Website Care
A church for the whole neighborhood.
Real people, honest faith, and a seat saved for you. Come as you are this Sunday.
A church for the whole neighborhood.
Springfield, Jacksonville
What the church asked for
Stonebridge has met in Springfield for 30 years. Their website was built by a volunteer in 2016, and new families keep telling the pastor they almost didn’t come because they couldn’t tell what to expect.
- Service times buried three clicks deep
- No clear page for first-time guests or kids check-in
- Hard for staff to update, so events go stale
Decisions and why
Write for the guest first. Service times, location, and “Plan a visit” sit at the top of every page, because that’s what a first-time visitor came for.
Fewer pages, clearer paths. I cut the site from 24 pages to 9 and grouped everything under four questions a guest asks.
Warm and editorial, not corporate. The church’s neighborhood feel shows up in the type, the brick and olive palette, and real photos of real Sundays.
What the church gets
Also included: a launch checklist, a 30-minute training for staff, and Website Care to keep times, events, and staff current.
How we’d know it’s working
This is a concept, so there are no results to show. For a real church, these are the numbers I’d track from launch.
Plan a visit forms
How many guests tell you they’re coming, each month.
First-time guests
Connect cards and check-ins from new families, before and after launch.
Time to update
How long it takes staff to change an event or service time.
A new church website
New sites start at $2,500. Website Care keeps it current for $100 a month with any package, or $150 a month on its own.
See more work
Real projects and more concept case studies.