Two story videos, turned into two full campaigns.

The videos were already made. What the church needed was a way to get people to watch them: posts that stop the scroll, an email members would open, and a clear next step for anyone moved by the story.

The baptism campaign also had a second job: invite people who were thinking about baptism to start that conversation.

The story’s own words up front. Every graphic opens with the strongest line from the video, so the post works even if someone never taps play.

One system, two personalities. Shared type, hand-drawn accents, and layout rules tie everything together. The testimony leans dark and intimate; the baptism leans ocean blue and celebratory.

Every piece points to the video. Captions are written for search and comments. A comment keyword triggers an automatic DM with the link, so interest turns into a view on the church’s website.