What does a church communications director cost? Hiring vs. fractional

A full-time hire, a part-time hire, and a fractional communications director, compared with real numbers. Plus how to tell which one fits your church.

A full-time church communications director costs a church roughly $43,000 to $109,000 a year, once you add payroll taxes and benefits to the salary. A fractional communications director, a part-time partner on a monthly plan, costs $9,600 to $28,800 a year at my published rates.

Those are wide ranges, so this article shows the math behind each one. I run a fractional studio, so I have a stake in the answer. I've tried to be fair anyway, including about when hiring is the better choice.

How much does a church communications director make?

It depends a lot on the size of the church. Here's what the published numbers say as of October 2026:

  • In Florida, ZipRecruiter lists an average of about $76,000 a year, with most salaries between about $55,000 and $94,000.
  • Nationally, ZipRecruiter lists an average of about $102,000 a year, with listings from $35,000 to $170,500.
  • At smaller churches, the role is often posted at $40,000 to $55,000 or filled part-time, according to Christian Tech Jobs.

If your church has a few hundred people, the lower numbers are the ones to plan around. Six-figure salaries are mostly found at larger churches and denominations.

What a full-time hire really costs

Salary is only part of what your church pays. Two things sit on top of it:

  • Payroll taxes. The employer's share of Social Security and Medicare is 7.65% of wages for most employers.
  • Benefits. Across private employers, benefits make up 30% of the total cost of an employee, according to the Bureau of Labor Statistics. That figure includes payroll taxes, health insurance, retirement, and paid time off.

Churches vary. Some offer a full benefits package and some offer very little. So here is each salary with payroll taxes only, and then with average benefits:

The yearly cost of a full-time hire
  • $40,000 salary$43,000 to $57,000
  • $55,000 salary$59,000 to $79,000
  • $76,000 salary (Florida average)$82,000 to $109,000

A new hire also needs a computer, design and video software, and often a camera. And someone on your staff has to recruit, train, and manage them. None of that is a reason not to hire. It's just part of the real number.

What a part-time communications hire costs

Some churches post this role at about 20 hours a week. Half of a $40,000 to $55,000 salary works out to about $19 to $26 an hour. With payroll taxes, that's roughly $21,500 to $29,600 a year.

A part-time hire can be a great fit, especially someone who already knows your church. The hard part is the job description. Church communications asks for planning, writing, graphic design, video, and website skills. It's rare to find all of those in one person at 20 hours a week, so decide which ones matter most before you post the job.

What a fractional communications director costs

A fractional communications director is a part-time partner who leads your church's communications for a flat monthly fee instead of a salary. There are no payroll taxes or benefits to add. My published rates at Grayhaven Studio are:

  • Foundation, $800 a month ($9,600 a year). A brand kit, sermon series design, weekly slides, and three social posts a week.
  • Growth, $1,500 a month ($18,000 a year). Everything in Foundation, plus a weekly email, a monthly story video, and event campaigns.
  • Communications Director, $2,400 a month ($28,800 a year). Everything in Growth, plus a weekly staff meeting, a second story video, and coaching for your volunteers.

You can see everything each one includes on the services and pricing page.

One caveat: a fractional partner is not a full-time employee. You're paying for a defined scope of work each month, not 40 hours at a desk. If your church needs someone in the office every day, that's a different role.

Hiring vs. fractional: a side-by-side comparison

What to compareFull-time hirePart-time hireFractional partner
Yearly cost$43,000 to $109,000Salary, payroll taxes, and benefits$21,500 to $29,600About 20 hours a week, with payroll taxes$9,600 to $28,800A flat monthly fee
TimeAbout 40 hours a weekAbout 20 hours a weekA set scope of work each month, not hours
At your churchEvery dayPart of the weekAs needed, monthly, or weekly in the Jacksonville area. By video elsewhere.
SkillsOne person's strengths, full timeOne person's strengths, part timePlanning, writing, design, video, and websites from one partner
Getting startedA search, then trainingA search, then trainingA brand kit and first monthly plan in the first 30 days
CommitmentOngoing employmentOngoing employment90 days to start, then month to month
Best forLarge churches, or a role that needs someone in the office dailyChurches with someone specific in mind who knows the churchChurches of about 150 to 1,500 without a communications person

Hire costs are estimates built from the salary figures above. Fractional costs are Grayhaven Studio's published monthly rates.

When hiring is the better choice

  • You need someone in the building every day. If the role includes the front office, daily requests, or managing other staff, hire.
  • Your church is large enough to fill 40 hours. Multiple campuses and dozens of ministries make a full-time job.
  • You already know the right person. A gifted member who loves your church is worth building a role around.

When a fractional partner fits better

  • The work is real, but it isn't 40 hours. That's common for churches of 150 to 1,500 people.
  • Communications lands on the pastor or an admin. You need someone to own the plan, not one more task on a full plate.
  • You need several skills at once. Planning, writing, design, and video are hard to find in one hire at a part-time salary.
  • You'd like to start soon. There's no job posting or search to run first.

You don't have to pick only one

Some churches do both. A part-time coordinator or a faithful volunteer handles the day-to-day, and a fractional partner brings the plan, the brand, and the bigger projects. A fractional partner can also cover the work while you search for the right hire, so nothing slips in the meantime.

And if you hire later, the handoff is simple. Your church owns its files, templates, accounts, and website, so nothing has to be rebuilt.

Clarity is a kindness.Whichever way you staff it, the goal is the same: guests who know what to expect, and a church family that hears what matters.

Five questions to ask before you decide

  1. How many hours of communications work do we really have each week? Write down last month's tasks and add them up.
  2. Which skills do we need most? A planner, a writer, a designer, and a video editor are different people more often than not.
  3. Does this person need to be in the office every day?
  4. What is our total budget, including payroll taxes, benefits, and equipment?
  5. Who will lead and review the work? A new hire needs a manager. A partner needs one clear point of contact.

Common questions about fractional church communications

What is a fractional church communications director?

A fractional communications director is a part-time partner who leads your church's communications for a flat monthly fee. They plan what to say and when, then write, design, and produce it. Your church gets one person who knows it well, without adding a full-time position.

Is a fractional communications director cheaper than hiring?

Usually, yes. At Grayhaven Studio's rates, a fractional partner costs $9,600 to $28,800 a year. A part-time hire costs roughly $21,500 to $29,600, and a full-time hire costs roughly $43,000 to $109,000 with payroll taxes and benefits.

How many hours do you get with a fractional communications director?

Most fractional partners work by scope instead of hours. At Grayhaven, each package sets a number of requests a month, a turnaround time, and a meeting rhythm, so you know what you'll receive.

Can a church switch from a fractional partner to a full-time hire later?

Yes. After the first 90 days, Grayhaven's partnerships run month to month and end with 30 days' notice. Your church keeps every file, template, and account, so a new hire can pick up where things left off.

Not sure which one your church needs?

Start with a free communications check-up. I'll look at your website, social media, and Sunday screens, and send a one-page report with three quick wins. It's yours to keep whether you hire, partner, or keep things as they are.

Get a free check-up →

Need to make the case to your pastor? Download a one-page brief you can fill in and hand them.

Download the PDF →

Sources

Salary figures were checked on October 8, 2026, and salary sites update often. Hire costs are estimates, not quotes. Your church's numbers will depend on your benefits and your area.

David Gray

David runs Grayhaven Studio, a church communications studio in Jacksonville, Florida. He helps churches plan, design, and tell their stories so more people feel welcome. More about David